06 Jun Book Review of Humor, Seriously: Why Humor Is a Secret Weapon in Busin…
A Dose of Laughter in Business: A Review of Humor, Seriously by Jennifer Aaker and Naomi Bagdonas
In a world where business emails are often more sterile than a hospital room, the cheerful promise of Humor, Seriously: Why Humor Is a Superpower at Work and in Life (And How Anyone Can Harness It. Even You) by Jennifer Aaker and Naomi Bagdonas caught my attention like the first sparkly pop of a champagne cork at a celebratory gathering. This book explores a refreshing idea: humor isn’t just for comedians—it’s a vital tool for fostering creativity, connection, and productivity in workplaces that often lean a bit too heavily on the serious side of life.
Aaker and Bagdonas tackle the often-stifling corporate culture, where humor occasionally feels like a relic of office parties, not a vibrant part of everyday interactions. They lay out the science behind why humor is essential—not just to make us giggle but to take the edge off stress, build trust, and stir creativity. I found myself reflecting as I read: when did we start believing that professionalism equals a lack of play? The authors use relatable anecdotes—from a catastrophic cocktail party welcome to the various styles of humor one can embody—to illustrate their points. They create a colorful spectrum of humor, categorizing us into four types: the stand-ups, magnets, sweethearts, and snipers. This classification resonated with me, enabling a deeper understanding of my own comedic inclinations, or lack thereof!
The writing style feels conversational and inviting, as though Aaker and Bagdonas were sitting across from you in a cozy café, sharing their insights over steaming cups of coffee. Each chapter is packed with thoughtful discussions, practical advice, and motivational exercises like “The Bad Idea Brainstorm,” encouraging readers to cultivate a playful mindset. The pacing flows effortlessly, making it easy to digest even the weighty topics with a sprinkle of humor.
One standout concept that struck a chord with me was the idea that humor is a learned skill, grounded in truth and human experience. The authors remind us that no one is born funny—except perhaps those babies tasting lemons for the first time! There’s a golden nugget of wisdom tucked within the notion that tapping into our vulnerabilities and everyday absurdities can unlock shared moments of levity.
One of my favorite quotes from the book is, “Laughter is the best medicine,” which, while a common saying, takes on newfound significance when backed by the science Aaker and Bagdonas share. When we laugh, our brains reward us in so many uplifting ways—something I will carry with me long after finishing this book.
Humor, Seriously not only entertains but serves as a guide for anyone looking to become a better leader, colleague, or friend. It emphasizes that incorporating humor into our work lives can alleviate tension, foster connection, and enhance creativity.
This book is perfect for anyone—whether you’re leading a team, navigating the corporate landscape, or simply seeking a way to add a touch of joy to your daily life. I’ll be adding Aaker and Bagdonas to my list of authors to follow, as they’ve shown me that a sprinkle of laughter is not just a nice-to-have; it’s a genuine superpower in both work and life.
In the end, I closed the book with a renewed sense of optimism, eager to explore and embrace the delightful absurdities of everyday life, both at work and beyond. If you haven’t already picked it up, let Humor, Seriously be the encouragement you need to rediscover your inner comedian!
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