16 Jun Book Review of Magic Words
Book Review: Magic Words by Jonah Berger When I first picked up Magic Words by Jonah Berger, I was intrigued by the premise: the idea that language, the very tool we use to communicate every day, could wield almost magical power to influence decisions and behaviors. As someone who has always been fascinated by the art of persuasion—whether through a well-timed compliment or a persuasive piece of writing—I felt drawn to explore the hidden science behind our words. In this enlightening read, Berger provides a treasure trove of linguistic strategies...